Details for: Kihlstrom G. Agile Marketing. Implementing Scrum in a Marketing Environment 2025

Kihlstrom G. Agile Marketing. Implementing Scrum in a Marketing Environment 2025

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Other > E-books

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4.06 MiB (4254308 Bytes)

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2025-03-14

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andryold1  

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Textbook in PDF format In today’s AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI. Features An overview of Agile Principles and how they apply to marketing An in-depth review of Scrum: its elements, roles, and practices How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach How to work with other Agile and non-Agile teams in an enterprise environment The importance of continuous improvement in Agile Marketing How to focus on business value when implementing Agile Marketing

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1. Kihlstrom G. Agile Marketing. Implementing Scrum in a Marketing Environment 2025.pdf4.06 MiB